Business cards can be an excellent way to showcase your business to potential customers, but they can just as easily turn them off your brand as they can positively influence them. The difference is often due to the design of the card, and sometimes it takes some very little tweaks to make all the difference. Knowing what those tweaks are is often the most difficult part, though, and getting a little bit of advice can quickly transform a business card. In this article, we take a look at what you should be considering when it comes to the design of your brand new business card.
Where to get started when it comes to business card design
Although it might be tempting to start implementing some crazy designs to attract as much attention as possible, such as pasting up clear stickers showcasing your business all over town or using a card that utilises only jagged edges, the best thing to do when you’re starting out is see what other people have done. By researching business cards related to the industry you’re in (because looking at business cards for other industries will do you no favours), you’ll be able to very quickly see what works and what doesn’t. it’s also helpful to contrast these designs against the designs of your competitors, and in doing this you can more effectively separate yourself while also implementing superior design practices – it never hurts to borrow things you like, remember. The things you should be looking out for are brand logo, typography and colour scheme, as these are your primary concerns when considering your own business card. Even if it sometimes feels as if a business card design is lacking, it’s a good idea to keep in mind that minimal design can offer just as much as busier designs – and often more. Using space allows you to guide your audience’s eye better, which can help drive your central message.
Design elements you should remember to incorporate
In terms of the boring stuff, you’ll need to remember that you can’t use every bit of the business card in your design, even if you’re planning on creating something busier. Generally, you’ll need to ensure there is at least 5mm from the edge of your card to ensure nothing gets cut off. If you’re creating your business card at home, you’ll also need to make sure that you use CMYK and work at 300dpi for printing purposes (as the final printed product will be very different from what’s on your screen, otherwise). After all your design and text is done, it’s also never a bad idea to not only do a proofreading of your own, but have someone else do one for you as well. This is because our sometimes brains skip over obvious things, and missing something before printing out hundreds of business cards can be an expensive mistake.
Don’t fumble it when it comes to printing
After going through all of the pains of designing the perfect business card, you should never forget that your business card will only look first-rate if you go to a professional printer and use high quality inks and paper. Cheap card stock covered in slightly smudged ink is immediately obvious and can demonstrate a lot of iffy things about your business. Spending that little bit extra to make sure your business card looks and feels like your design feels should make all the difference when you show it off to clients. It can also ensure that your business cards hold up, because high quality paper also have far superior durability – you don’t want your card falling apart too quickly, do you?