Choosing the right website builder
There are countless website builders and each one has its own strengths and weaknesses. To avoid having to start over and choose a new provider halfway through use, it is advisable to make a thorough selection in advance. A comparison with important criteria will help you gain an overview.
Every successful builder should offer maximum user-friendliness. An intuitive drag-and-drop interface makes it easier to set up and maintain the website. The possibility of customization is also important. This allows everyone to choose the design, colors, fonts, etc. according to their individual preferences. Features such as SEO tools, social media integrations and e-commerce capabilities also help and are crucial for growth. With the right keywords and other SEO-relevant considerations, there is more reach and therefore more traffic.
Reliable support from the builder provider is also important. If there are (technical) problems or questions, these should always be solved quickly and easily. The costs are also not uninteresting. Many builders are free in the basic version. If you want to use additional tools, you pay extra.
Preliminary design considerations
Once the decision in favor of a builder has been made, the next step is implementation. But before you start clicking, you need to brainstorm. This saves work and duplication of steps later on. What purpose should the website fulfil? The answer to this question determines the subsequent design. The target group is also important. The website should not appeal to the operators, but to the target group. A change of perspective helps to recognize possible preferences of potential readers or customers and to design the website accordingly.
Content determines length of stay
There are millions of websites and thousands on specific topics. Visitors only stay with digital content that offers them entertainment and added value. This is why customized content (texts, images and videos) is essential to inspire visitors.
Main topics help to prepare the texts. This makes it easier to collect interesting questions from visitors and create guides and other interesting articles for them. Internal links to other topics on the website are also helpful. It is therefore helpful to structure the planned articles to incorporate appropriate keywords.
To ensure that images are shown to their best advantage on the website, they should have a high-quality resolution. Nowadays, web content is increasingly accessed via mobile devices. It is therefore important to think about this too. Images should not only be optimized for the website, but also for fast loading on smartphones/tablets. The same applies to videos.
Practical implementation
Once the content has been compiled, you can get started. Most website builders have various templates. Many are already geared towards specific industries or purposes. As soon as the template has been selected, the design can begin. Now content is added and applications are set up. Depending on your skills, this can take several hours or even days. Before the website goes online, SEO should be optimized. Optimized titles, descriptions and keywords help to make it easier to find. Once this is also done, the website can go online.